How to Make Custom Bumper Stickers: A Complete Guide

How to Make Custom Bumper Stickers: A Complete Guide

You’re stuck in traffic, mind wandering as you wait for the light to change. Then, out of the corner of your eye, you spot a car that breaks up the monotony of the morning commute. It's not the make or model that catches your attention—it's the collage of bumper stickers adorning the back of it. 

Custom bumper stickers offer a perfect opportunity to showcase your brand personality, promote your latest campaign, or share messages that matter. Whether you're running a small business, leading a mission-driven nonprofit, or stepping into the arena as a politician, custom bumper stickers provide a unique way to drive awareness. 

What Are Bumper Stickers?

Bumper stickers are adhesive stickers with a message. They’re designed to adhere to a vehicle's bumper or trunk, where they can be easily seen and read by people in other vehicles. However, they don’t just end up on cars—you can also find them on laptops, water bottles, and nearly any other surface that just looks better with a big sticker. 

Whether it's a witty one-liner, a bold political statement, or a shout-out to a favorite brand, these little rectangles of personality let customers wear their heart on their...bumper. So next time you're stuck in traffic, remember, it's just another opportunity to say something without having to say anything at all!

What Are Bumper Stickers Made of?

Typically, bumper stickers are made from durable vinyl material, which is weatherproof and resistant to fading from sunlight. This makes them ideal for outdoor use, where they can withstand the elements and maintain their vibrant colors and adhesive qualities over time. In rain or shine, your sticker will stay as sharp and colorful as the day you slapped it on your ride.


car covered in bumper stickers

Why Design Custom Bumper Stickers?

Custom bumper stickers serve as mobile billboards, providing a unique opportunity to put your brand or message on display in numerous locations. For example, if you’re a coffee shop, imagine your cafe's logo and "Best Coffee in Town!" slogan cruising through the city streets or parked at busy shopping centers. The intent is not that someone will see the bumper sticker and immediately go to your coffee shop; rather, they are now aware of your shop and will consider you an option next time they want coffee. Multiply that effect by hundreds or thousands of cars in traffic every day, and you have a brand awareness campaign on your hands! 

Bumper stickers are a bargain when it comes to marketing because they help spread the word about your business without breaking the bank. They also offer a chance to get creative and personal. Your coffee shop might use food puns or funny messages like: "Drive-Thru Espresso — Because Mornings Are Hard Enough!" It's a fun way to spark a connection with your audience, making them smile, think, and maybe even reach out for the cup of coffee they suddenly crave.

What Are the Different Shapes of Bumper Stickers?

Bumper stickers come in a variety of shapes and sizes, from traditional rectangles to die-cut designs that match your specific logo or artwork. Popular shapes include oval, square, circle, and custom contours that can make your design stand out even more. 

Whether you opt for the simplicity of geometric shapes or the uniqueness of custom contours, your design can help your brand and message stand out in the sea of bumpers on the highway.

designing log at a table

5 Tips for Designing Custom Bumper Stickers

Designing custom bumper stickers people actually want is an art form. It requires a blend of creativity, strategy, and a solid understanding of what catches the eye. Consider the following design tips to ensure your stickers are effective and engaging:

Brainstorm Brand Identity & Ideas

Start with a clear understanding of your brand identity and the message you want to convey. What message are you itching to shout from the rooftops? Brainstorming ideas that align with your brand's values and audience's interests can lead to more impactful and exciting designs.

Keep It Simple

Embrace simplicity. A clear, snappy message with a simple design is more readable and unforgettable, especially when viewed briefly or from a distance. Keep it simple and watch your message stick!

Use Bright Colors

Bright, contrasting colors can make your bumper sticker more eye-catching and readable. Choose colors that complement your brand palette while standing out. 

For example, if your brand palette features a serene mix of soft blues and greens, select a vibrant orange or electric pink for your message or design highlights. The use of bright colors can help make key elements leap out from the background. 

Use Readable Fonts

Select fonts that are easy to read from a distance. Avoid overly decorative fonts in favor of bold, simple typography that communicates your message. The right font ensures legibility and adds character, making your bumper sticker memorable at a glance.

Use a Design Tool

Discover the ease of creating a bumper sticker design online with a platform like Stomp. Our easy-to-use design tool simplifies the design process and unlocks your full creative potential with templates and design elements tailored specifically for bumper stickers.

Applying a bumper sticker on a car

How to Apply a Custom Bumper Sticker: 6 Steps

Applying a custom bumper sticker is a breeze if you follow these steps to ensure your sticker stays put for the long run:

  1. Prepare the surface. Make sure the surface where you plan to apply the sticker is clean and dry. A quick wipe with soap and water, followed by a swipe of rubbing alcohol, can do wonders for adhesion.
  2. Peel the backing off. Carefully peel off the sticker's backing to reveal the adhesive side. Try not to touch the adhesive with your fingers too much because oils from your skin can reduce stickiness.
  3. Position carefully. Align the sticker exactly where you want it. Once it's in the right spot, gently place one edge down and slowly work your way to the other side to avoid air bubbles.
  4. Smooth it out. Using a flat object like a credit card or squeegee, press the sticker down firmly, starting from the center and moving outward. This helps push out air bubbles and ensures the sticker adheres well.
  5. Check for bubbles. If any air bubbles are trapped beneath the sticker, gently press them toward the nearest edge. If you have a particularly stubborn bubble, check out our guide to get air bubbles out of stickers
  6. Let it set. Give your sticker some time to bond with the surface. Avoid washing or heavy exposure to elements for at least 24 hours.

How to Make Custom Bumper Stickers

Creating your custom bumper stickers is like creating any other design. First, pick a material that can stand up to the sun, rain, and everything in between. Then, let your creativity flow and sketch a design that speaks to your audience. When it's time to bring your vision to life, team up with a trusted printer like Stomp. We’re here to guide you through the process and provide quality printing options on weather-resistant materials. 


vintage minibus with stickers in the window

Design Custom Bumper Stickers With Stomp

From campaign bumper stickers to quirky personal mantras, bumper stickers offer a unique platform for expression, enabling your customers to share your message, brand, or humor with the world, one vehicle at a time.

Ready to take your design ideas for a spin? Explore our custom bumper stickers and let your message hit the road in style!

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  • Nashira Edmiston