How Do Static Clings Work? 5 Things You Need to Know

How Do Static Clings Work? 5 Things You Need to Know

Static clings: You’ve seen ‘em all over storefront windows and doors, but have you ever considered the power they hold when it comes to marketing your small business?

These nifty little decals stick to glass surfaces without the sticky mess, thanks to a magical thing called static charge. And static clings aren’t just easy to slap on and peel off — they’re also an effortless way to grab customers’ attention and highlight your business, events, and promotions!

Let’s explore the mechanics of static clings, their significance in promoting your small business, and all-important considerations for designing custom static clings. We hope you ‘stick’ around and ‘cling’ onto some new ideas to add to your marketing toolkit!


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What Are Static Clings?

Static clings are a type of decal that stick to glass surfaces without the use of adhesive. Next time you walk past a storefront, check to see if there’s a static cling on the window or door. You may also see them advertising promotions on glass refrigerated doors at gas stations and grocery stores. 

Made from a flexible vinyl material, static clings rely on the static charge between the cling and surface to stay in place. Static clings are also easy to apply and remove, which makes them a low maintenance way to capture the attention of customers and promote your brand. 


How Do Static Clings Work?

The magic of static clings lies in their material composition. The vinyl used in static clings generates a static charge when pressed against a glass surface, creating a strong bond without leaving any residue. 

Think of it as a friendly handshake between the cling and the window — strong enough to stay put, but polite enough to leave without a fuss. This allows for easy application and removal, making static clings a favorite for temporary promotions and seasonal advertising. 


brooklyn winery window sticker


How Do Static Clings Help Promote Your Business?

Static clings serve as an excellent medium for visibility in high-traffic areas. They allow you to showcase promotions, services, and other branding elements directly on your windows and doors. Do you offer half-off appetizers on a certain day of the week? Let your customers know! When the promotion is over, pull off the cling and your window is back to its original, pristine state. No residue here! 

The removability of static clings also makes them cost effective for seasonal campaigns. You can keep your marketing fresh and relevant since they’re so easy to swap out. And with custom static clings, you can create eye-catching designs that capture the attention of everyone who passes your storefront!

5 Things You Need To Know Before Designing a Custom Static Cling

Ready to dive into the world of designing custom static clings? Before you do, there are a few things you should know: 

1. Understand the Surface’s Compatibility

First things first: Static clings love a smooth glass surface. They will not stick to textured or non-glass materials like plastic or frosted windows. These clings are picky about where they stick, so make sure you have the right surface before you start creating.


woman applying a window cling while another woman drinks wine


2. Optimize Your Design for Visibility

When it comes to design, don’t be shy! Remember that the goal of your clings is to catch the eyes of passersby. Prioritize design elements that communicate your message from a distance — think bold colors and legible fonts. After all, you've only got a few seconds to make a lasting impression.

3. Consider the Dimensions

Another important design consideration is the shape and size of your clings. Their dimensions should complement the space where you will apply them. A giant cling on a tiny window is like a big fish in a small pond — it just doesn’t fit! Consider using larger decals for your big storefront windows and smaller ones on those small windows and mirrors. 

man looking over design documents

4. Factor in the Lighting

Lighting can be your static cling’s best friend or worst enemy. For example, a decal that looks fabulous in the shade might disappear in direct sunlight. To keep your message in the spotlight, consider how light will play with your design when it comes to transparency and colors. 

5. Choose the Right Application

Selecting the appropriate application is crucial when it comes to static clings. Ensure the message stays vivid and impactful by choosing face or back application based on the use case. For outdoor visibility, opt for a face application, applied inside of a window and viewed on the outside, as static clings aren't weather-resistant. Meanwhile, back application suits surfaces like gas station cooler doors or interior mirrors perfectly.

Get Your Cling on With Stomp Custom Static Clings

Static clings are a fantastic avenue to promote your brand in a way that’s flexible, hassle-free, and cost-effective. Whether you want to draw in customers for a buy-one-get-one beer deal or entice customers with your logo and a snappy slogan, static clings can help you get your message across.

And remember, the quality of your static clings depends on having a reputable printing partner. Stomp is your go-to partner in creating and printing custom static clings that leave a lasting impression, offering intuitive design tools and expert help. 

Design custom static clings today and watch your business cling to success.


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  • Nashira Edmiston