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Integrating QR Codes Into Your Event Marketing

Integrating QR Codes Into Your Event Marketing

Since the pandemic, more people than ever are conscious of what they’re touching. As you may have noticed, QR codes are having a moment because of this. Today, QR codes provide easy, no-touch access to everything from restaurant menus to branding items. 

If you’re arranging an upcoming event, you may be wondering how you can leverage QR codes to improve the overall customer experience. 

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What are QR Codes?

QR codes are specialized barcodes just like those you find on everyday consumer goods.  However, QR codes use an arrangement of black and white pixels to store far more information - such as text or URLs, images, etc. - than the standard product label. 

A few years ago, most devices required a special QR code app. Today, most smartphones have built-in QR code readers, making it easier than ever to create value with QR codes. 

While QR codes have many uses, they’ve become popular in marketing and advertising fields, which use them to provide additional information for consumers and reduce contact in high-touch industries, like restaurants. 

Although QR codes can store just about anything, using them effectively is the hard part. To inspire innovation at your next event, we’ve come up with 5 tips for integrating QR codes into your marketing. 

5 Ways to Use QR Codes in Event Marketing

1. Booth Check-In

Looking for a way to make your event as streamlined as possible? 

QR codes can simplify the event check-in process and help get people through your door faster, without increasing personnel. The faster people are through the line, the sooner they can enjoy the event, resulting in a better customer experience. 

QR codes also help reduce long lines at booth check-in and provide a simplified, touch-free experience for attendees.

Here’s a visual of how you could use QR codes to streamline the check-in process at your next event:


Phone scanning Qr code on ticket.


2. Booth Giveaways

Want to engage people at your event? Booth giveaways are the way to go. Unfortunately, they can be frustrating and time-consuming to organize. At one point or another, you’ve probably seen a booth with a big binder full of names and phone numbers, all of which need to be digitally transcribed by hand. 

This is where QR codes come in.

Instead of forcing people to stand in line and enter giveaways by filling out a form with pen and paper, they can simply scan the QR code and fill out the form there. 

Thanks to auto-fill and auto-populate features, this is usually a faster and simpler option. Plus, it will save you time as you can set up the forms to populate in a randomized drawing app, making the logistics of operating a giveaway as easy as possible. 

3. Lead Gen/Demo Follow-Up 

When you’re hosting an event booth, the whole purpose is to draw people in. You want people to come to your booth to learn about what you have to offer, and you want to make every interaction as impactful as possible. QR codes are an ideal way to achieve that. 

Here’s a perfect example of one company using QR codes to promote its marketing efforts:


In-store promotion using QR code sign.


Using this idea as a baseline, here are a few other things you can do with a QR code display at your booth: 

  • Use a QR code to have potential customers enter their contact information for follow-ups. 
  • Use QR codes to automatically enter people into booth giveaways and promotions.
  • Use QR codes to direct users to your website so your prospects never have to type it in manually.
  • Use QR codes to funnel prospects to your social media profiles, including Facebook, Twitter, and LinkedIn. 
  • Direct potential customers to your influencer marketing and user-generated content with QR codes. 

These ideas are all powerful ways to get customers engaged and excited about your brand. At the same time, it drives traffic to your assets and ensures that prospects can effortlessly engage with your brand and aren’t fumbling trying to look you up. 


QR code in magazine to view a pdf.


4. Product Launches / Company News

Whether you’re a brewery launching a new beer or a software company releasing a new product, you want to get people on your email list. 

Fortunately, QR codes point people directly to sign-up sheets, bolster your email newsletter list, and make sure your prospects get all the latest updates. 

The company in the example above has used QR codes to link to a PDF of their catalog. You can do the same, connecting customers to technical whitepapers and business proposals. 

5. Company Swag

Giving away pens, notebooks, water bottles, or other swag

Spread the love far and wide at your next event by offering a QR code that takes people to a website landing page specifically made for the event. 

This landing page should provide info about your business, an asset related to the event, and a contact form to keep in touch and answer questions or comments.

Optimize Your Event Together With QR Codes

Take your event to the next level by employing QR codes during your event marketing. Perfect for making your event as streamlined and simple as possible, QR codes are an excellent way to meet prospect demand and bring your event into the modern age. 

Ready to learn more about QR codes and how to use them in your event marketing? Check out our custom label and custom sticker options and start designing today! 

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  • Nashira Edmiston