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Beer Label FAQs: Answering Your Most Common Questions

Beer Label FAQs: Answering Your Most Common Questions

Designing your own custom beer label can feel intimidating and confusing, especially if you’ve never done it before. Where do you start? How do you take your design from a bunch of ideas and turn it into a high-quality label that makes your brand stand out?

Take a deep breath. You’ve got this. And with the answers to the most commonly asked beer label questions below, Stomp’s got your back.

15 Most Common Questions for Beer Labels 

Here are a few of the most common questions our customers ask about beer labels. Click on the link to jump to your question.


Q: Why Is a Custom Label Design So Important?

A: Beer is a very popular product, which means your company has a lot of competition and a very discerning audience. Your label needs to pack a punch to stand out on a crowded shelf. A label that represents your brand and has a strong visual appeal is crucial.


Q: Why Is Label Material Important?

A: A good design deserves the best label material. High-quality labels let your colors pop and keep text clean and easy to read, all of which you need to keep up with – or get ahead of – the competition. It’s important to work with an experienced printing company that offers durable label material options.


Q: Where Do I Start?

ADon’t let analysis paralysis keep you from creating a killer label. The first step is ensuring you have the required information included. Then, decide between a bottle or a can. While you can of course use the same basic design for both bottles and cans, as the label sizes vary it’s best to start with one size and type of container. Once you have your design ready, you can start thinking about the material itself. 

Resource: How to Design a Beer Label: The Ultimate Guide for Craft Brewers.


Q: How Do I Know If My Label Is Legally Compliant?

A: Making and selling alcohol means your labels need to adhere to a number of legal requirements. You are responsible for providing the mandatory information on your beer labels. Check out the Alcohol and Tobacco Tax and Trade Bureau’s Beverage Alcohol Manual or the Brewer’s Association.


Q: Can I Create My Own Color Scheme?

A: Absolutely. In fact, once you decide what type of container you’re using and what size label you need, choosing colors is the next step. Colors are obviously an important part of your brand and the vibe of your beer. You have free rein in choosing the exact colors and shades that work for you.


Q: Can I Use a Custom Font?

A: Typography is just as important as color in creating visual appeal and conveying a sense of your brand. Brand aesthetics matter. As long as fonts are easy to read and the required info can fit on the label, the world of custom fonts is your oyster.


Q: What Size Bottles and Cans Can I Print Labels For?

A: Cans, bottles, crowlers, and growlers are all popular with beer enthusiasts. Some companies sell their brews in all four, and you can too. You can easily design and create custom labels for:


Q: What Size Labels Are Available?

A: Every container has different label sizes. It’s important to begin a custom label design with a single container in mind. You can later adapt that design or create a new one when working with a different size or container. The label sizes available for the different cans and bottles are:

  • Standard 12 oz can – 8” x 3.75”
  • Slim 12 oz can – 7.2” x 5”
  • 16 oz can – 8” x 5”
  • 12 oz bottle – 3” x 3”, 3.5” x 3.5”, 4” x 4”
  • 32 oz crowler – 9.5” x 5.875”
  • 750 mL crowler – 9.5” x 4.75”
  • Growler – 2.25” x 3.5”, 3” x 3.5”, 3.5” x 4”, 6” x 4”, 7.375” x 3.125”

Q: What Types of Label Materials Are Available?

A: The standard label material is matte laminated biaxially oriented polypropylene (BOPP). It creates a permanent, waterproof label with a smooth and attractive matte finish that’s pen receptive. Silver matte polypropylene offers the same durability, with the addition of an eye-catching silvery sheen. Silver is available for all containers and all label sizes. Not sure which material is right for you? We break it down for you here.


Q: Why Is Durability Important?

A: Whether you’re sending your beer around the world, across the country or just across the bar, your label needs to stay where you stick it. Labels that fade, peel, or slide off their container hurt the perception of your brand, and discourage beer drinkers from taking that first sip.


Q: Why Do I Need a Waterproof Label?

A: Because cold beer sweats. It’s also popular at bars or cookouts, where it spends hours chilling in a cooler full of ice. Your labels need to hold up to that kind of stress.


Q: Can I Design My Label Right on The Website?

A: Yep. Upload a design you already have or start from scratch. Our easy online art tool is a snap to use; however, if you have custom fonts, consider designing in another art program and then uploading your finished design. From there you can proof your design and complete your order in one simple, smooth process.


Q: Can I Add Custom Images?

A: You can absolutely add custom images to your design. As long as the images are high quality and high resolution (we suggest 300 dpi), you can use whatever you want to create a label that speaks to your brand and your customers.


Q: What Kinds of Art Files Can I Use to Upload My Design?

A: If you have your own design ready to go, rather than creating a design from scratch with our online tool, we accept artwork with the following extension files: JPG, GIF, PNG, BMP, PDF, AI, SVG, TIFF and PSD


Q: Do I Have to Upload My Design Every Time I Want More Labels?

A: Nope. We save your designs. Anytime you’re ready to reorder, you simply choose the design from your artwork library or previous order, input the quantity you need, and we’ll start printing the next batch. 


How to Make a Custom Beer Label with Stomp 

Making your own custom beer label design with Stomp is as easy as one, two, three:

  1. Choose your label container, size, and material
  2. Upload your design, or create your design with our free design tool
  3. Review and complete your order

Designing a label that sets your brew apart from the competition takes time, research, and effort – which is why we’ve streamlined the actual creation process as much as possible. And with an experienced, enthusiastic customer support team, no question is too big, too small, or too complicated. Let Stomp help you print labels that take your brand and brews to the next level.

Ready to jump in? Check out our custom beer labels and get started on your killer custom design today.




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