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Seasonal Brewery Marketing Ideas for Fall Festivals

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Seasonal Brewery Marketing Ideas for Fall Festivals

Hey y'all, it’s officially fall! It’s time for cozy sweaters, pumpkin spice everything, and of course, seasonal beers from your brewery. 

Autumn is a brew-tiful time to tap into the changing seasons and get creative with your brewery’s marketing. As the leaves turn vibrant shades of red and gold and the air turns crisp, you have an opportunity to attract new customers and stay relevant with unique seasonal marketing ideas.

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Today, we'll explore the importance of seasonal marketing for breweries and share some top-notch ideas to make your brewery shine at fall festivals. With tasty seasonal beers and custom brewery products, you can leave a lasting impression that goes beyond these festive events.

 

Five friends taking a selfie at a brewery in the fall

 

The Importance of Seasonal Marketing for Breweries

In the world of craft beer, every season brings a unique opportunity to connect with your audience with seasonally inspired products. For fall, this means embracing the coziness of autumn while showcasing your delectable seasonal beers.

Seasonal marketing taps into people’s desire to savor the moment and experience something special. When you introduce a seasonal brew, you're essentially telling your customers, "This is something special, but it won't be here forever." Create a sense of urgency and excitement in your marketing efforts so customers hop on over to your brewery or store to experience your fall beers before they’re gone. 

Seasonal marketing also helps you stay relevant in a competitive market. Whether you offer special promotions or host autumn-themed events, the possibilities are endless. By making your brewery a destination for seasonal festivities, you build strong connections and encourage repeat visits. And don’t forget to sell your beer at events like fall festivals! These autumn events are a great way to get even more people talking about your brewery and meet fellow brew lovers. 

 

Four hands clinking full beer glasses together

 

Seasonal Brewery Marketing Ideas for Fall Festivals

So, how do you use custom brewery products to make your booth stand out? Here are some of our favorite brewery marketing ideas for fall festivals:

 

Pitch a Branded Canopy Tent

You need your booth to stand out in a festival’s sea of canopy tents. And what better way to do that than with a custom canopy tent adorned with your brewery’s name and logo? Decorate the inside of your tent with custom fall-themed banners, fairy lights, pumpkins, and more. This creates a cozy atmosphere where festival-goers can relax with a pint of your seasonal brew.


Hang Custom Banners

Don’t forget to hang a custom banner on your tent so people wandering the festival can spot you in the crowd. Display a large banner with fall colors that showcase your seasonal brews and festival specials. Don’t forget to include your logo and contact info so patrons can come back for more.


Hand Out Coasters

Design custom coasters that feature your brewery's logo and a fun fall image. Promote your business by passing out your coasters to festival attendees — a memorable and functional freebie.


Pass out Custom Magnets

Custom brewery magnets are a cost-effective way to spread brand awareness. They even serve as great festival souvenirs! Customize magnets with your brewery’s logo, the name of the festival, or even a quirky fall pun. Festival attendees can take them home as a keepsake so your brewery stays top of mind next time they go on a beer run. 

 

Decorate Your Keg Collars

Add some flair to your kegs with custom keg collars that match your seasonal branding. These collars not only look great but also provide important information about your brews. 

 

Glass of beer and pumpkins on a table

 

Design Custom Brewery Products with Stomp

Seasonal brewery marketing is a “beery” good way to connect with customers, brew up brand awareness, and make your business the highlight of every fall festival you attend. 

Embrace the spirit of the season with custom brewery products like canopy tents, coasters, and keg collars to help your business shine at fall festivals. And remember, when it comes to designing custom brewery products, Stomp is here to help. Now, let's raise a pint to a successful fall festival season filled with creativity, fun, and, of course, fantastic craft beer! 

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  • Nashira Edmiston