Put the Icing on Your Brand with Custom Bakery Packaging

Put the Icing on Your Brand with Custom Bakery Packaging

No matter how you slice it, bakery and other sweet shop owners face a lot of competition. Differentiating yourself in such a crowded market isn’t easy, but it’s something every new bakery must do to keep its doors open.

Often, experience is the deciding factor that helps customers choose which bakery they want to support. And to satisfy that insatiable sweet tooth, the experience starts with your branding and the impression your products give — both from behind the glass and once the customer takes their tasty treats home.

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Now ask yourself — which bakery is a customer more likely to remember:

  • The one who delivered their sweets in a plain white donut box?
  • Or the bright, colorful box with your bakery’s name and logo all over it? 

The choice is obvious. But it’s still important to understand how custom bakery packaging can grow your business and what kind of packaging is right for you.

Why Should You Invest in Custom Bakery Packaging?

While it may be that your products are so good they sell themselves, 61 percent of customers say that branded packaging gets them more excited to receive their purchases. 

If you want to retain your current customers and secure new ones, branded packaging can help you do that. Let’s break down all the different reasons why branded bakery packaging is a must for your candy-coated establishment.

#1. Sells the Products AND the Brand

Branding is key to differentiating when you operate in a particularly crowded market, such as baked goods. Branded packaging sells not only your products but also your brand. 

In the US alone, bakeries account for 2.1 percent of the GDP. While that means a lot of opportunities for sales, it also means a lot of competition. If you want to build a loyal customer base, you need more than just an excellent, award-winning apple pie and convenient delivery to get their attention.

Additionally, custom packaging gives you that wow factor that gets people talking and brings them back for more. Even after someone has purchased a baker’s dozen of donuts, personalized packaging extends the customer relationship further. 

For example, up to 52 percent of surveyed customers say they’re more likely to make repeat purchases if the product packaging has a premium look and feel. 


Containers of layered cake in front of a box.


#2. Exposure

Exposure isn’t just for hikers lost in the woods. It’s also for enterprising bakeries. With branded packaging for your cakes and cookies, you can get people talking and drum up interest with a new pool of potential customers. 

Think about it. What makes a day at work just a little less soul-sucking? Why, a box of deliciously packaged donuts, free for the taking, of course!

Or consider how many new customers you could find with a beautifully boxed batch of macarons at a baby or bridal shower. Finally, think about how excited parents would be with the branded packaging of party favor treats from little Timmy’s birthday party. 

When you invest in branded packaging, the possibilities for increasing your brand exposure are endless. 


Tea party favor boxes.


#3. Eye-Catching Designs for Oddly-Shaped Baked Goods

Cupcakes certainly look appetizing. But if you wipe the drool from your lip for a second and really consider their shape, they are a little odd and highly recognizable. 

With branded packaging, you can design boxes ideally suited for the shape of the baked goods inside. This can keep the icing and toppings on your baked goods perfectly intact during transport. 

Plus, it’s highly memorable. And customers will appreciate the care you took to design a package that protects the goodies inside from getting smooshed. 


Two cupcake boxes and four cupcakes.


#4. Why you Should Just say no to Plain White Boxes

Many bakeshops don’t consider the impact of custom packaging and opt for plain white boxes to package everything from donuts to cupcakes. And that’s a good thing. 

It makes it much easier for you to brand your baked goods with premium packaging that stands out from the competition. Even something as simple as a plain white box with your brand name, logo, or tagline on it will go a long way toward differentiating it and raising brand awareness. 


Bite-size donut box.


Types of Bakery Packaging 

Now that you have a better idea of how branded packaging can help you sell more baked goods let’s get into the different types of packaging that will be sure to get your mouth watering with endless possibilities and increased profits. 


Three square cupcake boxes with unicorn cupcakes.


#1. Cube Boxes

Cube boxes are bakery packaging designed explicitly for bakery items such as cakes and pastries. Usually, they hold a single item, such as a cupcake or a small layer cake. 

Typically made from cardboard or paperboard, cube boxes are sturdy enough to protect the contents during transport. The boxes are square-shaped and often have a clear window on the top or side to allow customers to see the product. Combined with a cupcake insert, cube boxes will help your cupcake stay in place and look fabulous at the same time. 

The main advantage of cube boxes is their ability to protect delicate items such as cakes and pastries from damage. The boxes also provide a way to package and transport larger items like multi-layered cakes, which can be challenging to transport in traditional round or rectangular containers. 

Cube boxes can also help create a professional and attractive presentation for bakery items, increasing sales. 


Donut box with two donuts.


#2. Foldover boxes 

Foldover boxes, AKA pastry boxes, are designed for holding and transporting items like donuts and sheet cakes. They’re typically made of paperboard or corrugated cardboard and have a foldover flap that can be sealed to secure the sweets.

Foldover boxes are a good choice for bakery packaging because they are specifically designed to protect them from getting squished or otherwise damaged during transportation. 


Macaron boxes.

#3. Rectangular boxes for vertically-stacked items

Rectangular boxes are perfect for artfully displaying vertically-stacked baked goods like macarons because they provide a stable base for the items inside. 

They’re also tall enough to accommodate the height of the stacked items and prevent them from sliding around and getting covered in messy icing. Although, we wouldn’t necessarily complain about that particular mess. But it doesn’t help your bakery look professional. 

So, if you want to stack baked goods like macarons, a rectangular box is a great way to safely transport as many items as possible in a small, efficient space. 

The rectangular shape of the box allows for a larger surface area to hold more items in a vertical stack, as well as preventing them from sliding around. This allows for the bakery to transport more goods in the same space.


Cookie envelopes.


#4. Treat Sleeves

A treat sleeve or treat box is often used to sell a single item, typically a cookie or chocolate-covered pretzel. They’re usually made from paperboard, thin plastic, or cellophane and can be opaque, translucent, or transparent. 

A treat sleeve is an excellent option for things like party favors and can do a great job of protecting the goods in branded packaging that increases exposure for your bakery. 


Handle-top bakery box.


#5. Handle-Top Boxes

Handle-top boxes for baked goods are usually rectangular and often have a small window to showcase the deliciousness inside. 

A handle-top box is excellent for safely transporting cakes, cookies, donuts — you name it. Usually, they’re made from cardboard or paperboard and allow for easy transport.


See Your Bakery Profits Rise with Stomp

At Stomp, we offer highly durable packaging that you can fully customize and brand for maximum effectiveness. Your baked goods will retain their perfect formations and delicious taste and texture when you deliver them in beautiful packaging.

Get started today with our line of custom bakery packaging.

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  • Nashira Edmiston