Matte vs. Glossy: What's the Difference?

Matte vs. Glossy: What's the Difference?

When it comes to printing stickers and labels, one choice will set the tone for your product: choosing between matte and glossy finishes. Both options come with their own flair and feel, presenting an interesting challenge in deciding which one will make your product shine (literally, in the case of glossy!). 

Understanding the unique charms of each finish is key to ensuring your brand struts its stuff in style. Let’s dive into the nuances of this critical sticker design choice, helping you make an informed choice that aligns with your business goals. 


Matte vs. Glossy: Why Does It Matter?

Both matte and glossy finishes have distinct visual characteristics, and your decision of which one to feature can impact how your product is perceived. Whether you opt for the subtlety of matte or the boldness of glossy, each finish adds its own finishing touch (pun intended). Ultimately, there's no wrong choice, but what matters is your satisfaction with the final product and ensuring it represents your vision in the best possible way.


person working on laptop


Matte Stickers

So, what exactly is a matte finish? Matte stickers offer a subdued and flat look, with colors appearing more natural. They can make imagery appear softer and less sharp, creating a calm and understated appeal. The physical texture of matte stickers has a satin-like feel. 

This finish is ideal if your brand or design embodies tranquility and sophistication. For example, if you’re a luxury boutique that prides itself on a minimalist aesthetic, matte stickers would be a perfect match for subdued and elegant branding.


glossy sticker on sign post


Glossy Stickers

On the other side of the spectrum, glossy finishes boast vibrant colors with a shiny and reflective quality that catches the light, making your stickers stand out. The glossy option sharpens details in your design, offering a visually striking appearance. 

Physically, glossy stickers feel ultra-smooth to the touch. Glossy stickers are excellent for lively brands that use a wide color palette to enhance vibrancy and capture attention. For example, if you run a brewery with brightly colored branding, glossy stickers, and labels could make your products pop. The high gloss finish will enhance the bold hues of your beer labels, reflecting the lively and spirited nature of your brewery's atmosphere and offerings.


space stickers


Matte vs. Glossy: What’s the Verdict?

When it comes to matte vs. glossy, the truth is that neither is superior. Each has its place in the marketing landscape, and the decision rests on what aligns best with your brand identity and goals. 

For instance, when it comes to labels, matte finishes can be perfect for brands going for a serene and minimalist look, especially in product categories associated with wellness or luxury. Think artisanal spa products or loose-leaf herbal tea. On the other hand, glossy finishes suit high-energy brands that create intensely flavored products like hot sauces or sodas, where vibrant visuals enhance the overall appeal. It's all about the message you want to convey and the emotions your product evokes. 


pile of stickers


Make Your Matte Stickers and Glossy Stickers with Stomp

The matte or glossy debate is not about finding a winner but discovering the right fit for your brand. So, whether you're leaning toward the subdued elegance of matte or the vibrant allure of glossy, Stomp is here to bring your vision to life.

Ready to create stickers that turn heads and spark conversations? Dive into our world of vibrant options with stickers that shine! Our standard sticker offering is glossy, but don’t worry – matte stickers are available upon request through our support squad. Explore the glossy brilliance or connect with us for custom matte creations to perfectly encapsulate your brand's message.


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  • Nashira Edmiston