7 Holiday Marketing Tips to Make Your Brand Shine
'Tis the season to be jolly… and to supercharge your sales with the power of holiday marketing! If you're a small business owner, you understand the importance of making the most of the holiday season. Generosity is in the air, shoppers are searching for the perfect gifts for their loved ones, and sales and promotions are happening left and right — which means people are ready to spend!
With the holiday shopping season right around the corner, it’s time to develop a festive marketing strategy so you can effectively showcase your business. To help you sleigh your season sales goals, we've wrapped up some holiday marketing tips and ideas that'll have your brand shining brighter than Rudolph's nose.
Does Holiday Marketing Matter?
Holiday marketing absolutely matters! It helps get the word out about your business so you can boost your sales during the busiest shopping season of the year. And holiday marketing doesn’t just lead to one-time purchases — it’s a great opportunity to connect with customers and build brand loyalty.
Holiday marketing lets your customers know you're in the holiday spirit (just like your Aunt Mildred with her outrageous Christmas sweater collection). Whether you go all out with custom holiday packaging like Starbucks does with their famous festive cups or simply sprinkle some yuletide charm on your social media profiles, customers are sure to notice your efforts.
7 Holiday Marketing Tips to Make Your Brand Shine
From custom holiday packaging to festively themed product launches, there are so many ways you can take advantage of marketing during the holiday season. Here are some of our favorite marketing tips and ideas that will boost your sales and your customers’ holiday spirit:
Refresh Your Social Media
One easy and cost-effective way to get your business ready for the holiday season is to give your social media profiles a festive facelift. Change your profile picture on your business’s accounts to one with a merry touch, like your logo wearing a Santa hat. You can also use the header image on your profiles to showcase your holiday product lineup or deals and promotions.
Hold Holiday Sales
'Tis the season to be jolly but also to shop smart. People love a good deal, so consider offering a limited-time sale to stand out from the competition and make your products even more tempting. You can launch your sale on Small Business Saturday or Cyber Monday when shoppers are in full-on deal-hunting mode. Or you can even have a “last call” sale for the procrastinators who wait until the eleventh hour to complete their holiday shopping.
Attend Seasonal Sales Events
Holiday events and festivals are a fantastic opportunity to sell your products as a small business. Sure, there might be some vendor fees, but you reach a much broader market at this type of event. Folks aren’t just looking for themselves — they’re on a mission to find unique gifts for friends and family. This expands the net of people who might be interested in your booth, so broaden your horizons and set up shop at these festive gatherings!
Offer a Holiday Giveaway
Show your commitment to the season of giving by hosting a holiday giveaway. Create a sign-up system where people can like and share your holiday-themed posts to enter. The prize could be a gift basket filled with your products or one of your more expensive items. Ho-ho-how generous of you!
Create Holiday Packaging
Custom packaging is like the bow on top of your beautifully crafted holiday marketing strategy. With personalized holiday gift boxes, your products come pre-gift-wrapped, making your customers’ shopping experiences even more festive, convenient, and eco-friendly. Include your logo somewhere on the packaging for a touch of branded goodness!
Hand Out Freebies
Who doesn’t love a free gift, especially during the holiday season? Include freebies with each sale, like stickers or other branded merchandise. The small gesture goes a long way in showing your customers you care, and it also helps spread the word about your business. It's a merry way to wrap up your customers' shopping experience and make them feel appreciated!
Launch New Products
While decking the halls, don't forget to refresh your product lineup. Introducing new products during the holiday season can create a buzz that draws customers in and boost your sales. Also, remember to get new labels for your products! If your product is a seasonal item, consider designing a custom label adorned with snowflakes or other festive images.
Design Custom Holiday Products With Stomp
The holiday season is a magical time for your small business to win over the hearts of shoppers. And by embracing our holiday marketing tips, you can make your brand shine brighter than the North Star. So, get ready to outshine the competition, spread some joy, and make your business the holiday hero everyone adores. Happy holiday (marketing) season!
Check out Stomp’s custom holiday collection for all your festive marketing needs.
- Nashira Edmiston