Drink 'N Peel® Labels: The Advantages of Beer Labels with a Removable Sticker

Walk through any taproom or beer festival and you’ll hear the same question again and again.

“Got any stickers?”

Breweries know fans love them. Stickers end up on coolers, laptops, kegerators, toolboxes, and water bottles. They travel far beyond the taproom and keep your brand visible long after the beer is gone.

Drink ’N Peel labels turn that moment into part of your packaging. Instead of printing a separate sticker, the sticker is built directly into the beer label itself.

Your label still does its job on the bottle or can. Once the beer is finished, the customer can peel out a sticker from the label and keep it.

One label. Two purposes. Packaging and merch.

Explore Drink ’N Peel labels

What Are Drink ’N Peel Beer Labels?

Drink ’N Peel labels are beer labels with a removable sticker built into the design. At first glance, they look like standard beer labels. The difference is that a kiss-cut sticker is integrated directly into the printed label, so customers can peel it out after they finish the beer.

This gives you one printed piece with two jobs:

• Packaging for the shelf, cooler, bottle, or can
• Merch that customers can keep and stick somewhere else

It’s a simple format with a lot of mileage. Your peel back label works hard on the shelf first, then keeps working once it leaves the cooler.

Why Brewery Stickers Matter

For breweries, stickers are not just extras. They are one of the easiest ways to keep your brand in front of customers after the beer is gone. A good brewery sticker can end up on a cooler at the lake, a laptop at work, a kegerator in the garage, or a water bottle that gets carried everywhere. That kind of visibility is hard to ignore.

Drink ’N Peel labels bring that same idea into your packaging. Instead of handing out a separate sticker, you build the sticker right into the label.

How Drink ’N Peel Labels Work

The process is simple.

1. The label wraps the bottle or can like a normal beer label
2. A sticker is cut into the label during production
3. The customer peels out the sticker and keeps it

If you’re building your artwork yourself, include a die line around the internal sticker area. If not, you can note where you want the internal cut during checkout and we’ll help make sure the finished label is set up correctly.

The label stays in place while the product is being sold. The sticker travels with your fans after the beer is gone.

For breweries, this is a smart way to turn packaging into something people actually hold onto.

Beer Labels with Stickers. Why Breweries Like Them:

Breweries already put time and budget into label design. A peelable beer label helps that artwork keep working after the product is opened. Instead of disappearing into the recycling bin, part of the label becomes a take-home sticker.

This format works especially well for:

• seasonal releases
• limited runs
• collaboration cans
• festival pours
• anniversary beers
• collectible label series

If your customers already ask for stickers, this gives them one without adding a separate printed piece to the order.

5 Benefits of Drink ’N Peel Labels for Your Business

Interactive Customer Experience

Peel, stick, repeat. Drink ’N Peel labels turn a standard beverage label into an interactive brand moment customers remember. Once the can or bottle is empty, the peel back label still has something left to give.

Brand Promotion

Your label design already carries your logo, artwork, product name, or tagline. When customers peel out that sticker and place it on a cooler, laptop, or water bottle, your branding keeps moving.

Cost Savings

If you want packaging and promotional value in one printed piece, this format makes sense. You get the working label and the sticker together instead of ordering two separate items.

Market Differentiation

In a crowded beer aisle, interactive packaging can give customers one more reason to pick up the can. A removable sticker adds something memorable without changing the job the label needs to do.

Less Extra Waste

Because the sticker is built into the label, you can skip a separate sticker insert or handout. It is a tidy way to combine packaging and merch in one format.

Design Tips for Drink ’N Peel Labels

Because the sticker is integrated into the peel back label, it helps to make the peel area easy to spot.

• Outline the sticker area within the label design
• Add an arrow or small “peel here” note
• Highlight the sticker graphic slightly within the layout

These small cues help customers notice there is a sticker waiting for them. Clear design also helps the peel feature feel intentional instead of hidden.

Built for Brewery Environments

Beer labels need to hold up in cold, wet conditions. Drink ’N Peel labels are made for that job. We print them on white BOPP with a matte laminate, which makes them a strong fit for brewery packaging.

• Resistant to moisture and condensation
• Durable for coolers and refrigerators
• Writable surface for pen or marker
• Clean finish for detailed artwork and brand graphics

If you need waterproof beer labels that can still carry a removable sticker feature, this format checks both boxes.

What Businesses Should Use Drink ’N Peel Labels?

Drink ’N Peel labels are a natural fit for breweries, but they also work well for other beverage brands that want packaging to do a little more.

They are especially useful for:

• craft breweries
• kombucha brands
• hard seltzer makers
• cold brew coffee brands
• special release beverages
• event and festival beverage packaging

For breweries in particular, they are a smart addition to beer can labels when you want shelf-ready packaging with some extra staying power after the last sip.

When to Choose Stickers vs. Standard Beer Labels vs. Drink ’N Peel Labels

Choose standard beer labels when:

• you only need packaging
• you want a straightforward label application
• your main focus is shelf presence and product information

Choose separate brewery stickers when:

• you want giveaway merch for taprooms or events
• you want customers to grab extras at checkout
• you need a sticker that stands on its own

Choose Drink ’N Peel labels when:

• you want packaging and merch in one format
• you want customers to keep part of the label
• you are running a special release, collaboration, or collectible can design

For many breweries, the appeal is simple. You get a working beer label and a take-home sticker in the same piece.

Why This Format Works for Brewery Marketing

Stickers have always been part of brewery culture. Customers collect them, swap them, and stick them everywhere. That makes them useful for brewery marketing in a very practical way. A sticker can keep your logo visible for months or even years.

Drink ’N Peel labels bring that same value into your packaging. Each can or bottle becomes a chance to create a sticker someone keeps.

That could mean:

• a logo on a cooler
• artwork on a laptop
• a reminder of a beer they really liked

Turn Your Label Into a Take-Home Sticker

Beer packaging already tells your brand story, but Drink ’N Peel labels add one more layer to that experience. That’s what makes peelable beer labels so useful for breweries that care about both packaging and brand visibility.

Helpful Links for Breweries

• Shop Drink ’N Peel labels
• Browse custom brewery labels
• Request samples

Last updated: March 2026

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