Getting Your Brand to Stick with Custom Magnets
Custom magnets are a terrific way to diversify your brand while offering customers something they can use — think calendar magnets, notepad magnets, or car magnets. But how exactly do you design an effective custom magnet that’s valuable, makes a lasting impression, and helps your brand to stick?
There are three things to consider when making a custom magnet: the design, what it does for your customers, and what it does for you. Getting your brand to stick with custom magnets can be tricky, but don’t worry! Just follow our guide and you’ll be on your way to designing a business magnet that keeps your brand top-of-mind for years to come.
What to Consider When Designing Custom Business Magnets
Magnets are an excellent way to attract new customers and build brand loyalty among your existing fans.
Unlike other promotional items, magnets are sticky. You give them out once and they quickly become a fixture in your customers’ lives: holding papers on the refrigerator or reminding them of your business every time they prepare dinner.
If you’re considering custom business magnets, here are a few design tips to keep in mind:
Put Your Business First
Remember, the purpose of a business magnet is to promote your brand. Put your business information first. Your company name, email, physical address, and phone number should all be front and center — not buried behind flashy graphics or lots of text.
Keep It Simple
Speaking of simple, keep your magnets concise and straightforward. The design should contribute to (rather than hinder) the delivery of essential information. Any text should be short and snappy. The colors, language, and taglines should all align with your brand voice.
Choose the Right Size
It’s essential to select the right size for your custom magnets. The wrong size can undermine effectiveness and waste space and resources. For example, if a magnet is too big, your customers are less likely to use it. If your magnet is too small, your information will look cramped and disorganized, making it challenging for customers to retain the information on the magnet and remember your brand.
Go for Color
In the world of business magnets, full-color graphics are ideal. The reason for this is simple: you want an eye-catching magnet that jumps out at customers. For best results, choose a color scheme that matches your branding. It will be instantly recognizable to anyone already familiar with your business.
Choose a Unique Shape
Business magnets come in all shapes and sizes - from plain square magnets to fun magnets in unique shapes. What you may not realize, though, is that shape plays a critical role in brand recognition and magnet effectiveness. Choose a shape that complements your design and helps your magnet stand out.
While this may seem like a lot to keep in mind, it all comes down to this: keep it simple and stay true to your brand. When you do that, you’ll wind up with beautiful, professional-looking business magnets that truly enhance your brand.
6 Ways to Use Custom Business Magnets to Promote Your Brand
Now that we’ve talked about how to design great business magnets, let's talk about all the unique ways you can use a business magnet. Here are a few of our favorites:
1. Custom Business Cards
A business card, but magnetic! Custom business card magnets are among the most popular options out there. These magnets easily stick to refrigerators or other ferrous metal surfaces. A protective, high-gloss finish ensures they last much longer than a standard business card.
These magnets are ideal for service companies who want to keep contact information easily accessible for customers!
2. Calendar Magnets
Calendar magnets are an effective marketing tool for various industries. Put your name, contact information, and brand in front of people while helping them keep their days and weeks organized at the same time. Calendar magnets are convenient for your customers for up to a year. Consider noting important holidays or event dates on the calendar magnet for added functionality.
These magnets are perfect for pharmacies, hardware stores, insurance companies, and more!
3. Car Magnets
Want to turn your company cars into traveling billboards? Car magnets are an affordable option. Designed to highlight important brand information, evoke immediate responses, and maintain portability, car magnets promote your brand as cohesive, professional, and reliable. Best of all, car magnets help raise awareness passively as you drive around town or complete work for other customers.
Car magnets are ideal for service-based companies like restoration teams, plumbers, and contractors.
4. Refrigerator Magnets
“Refrigerator magnet” is a catch-all term for virtually any magnet you can think of. Unlike almost any other type of marketing asset out there, refrigerator magnets generate consistent brand impressions and hundreds of thousands of views from a one-time investment. They’re cost-effective, convenient, and valuable for customers.
Whether customers keep them as decoration or use them to hang papers on the fridge, custom refrigerator magnets are a fantastic way to keep your company’s information front and center.
Refrigerator magnets work well for local restaurants, tourist spots, and product-oriented businesses. If you have a memorable logo, loyal customers will be more than happy to add your magnet to their refrigerator.
5. Personalized Notepads
Personalized notepads make it easy for your customers to jot down everything from grocery lists to to-dos. These unique branding assets feature a small, branded notepad with a magnet on the back. The pad sticks to the refrigerator or other ferrous metal surface and allows customers to pull off a sheet of paper whenever they need it.
6. Magnetic Mailers
Magnetic mailers combine the benefits of direct mail and magnets. These are perfect for anyone opening a new business, establishing a new location, or wanting to reach out to new customers. Magnetic mailers get the word out about your business while also providing something convenient your customers can use.
Essential Information to Include on a Business Magnet
Wondering what to include on a custom magnet? Here are a few must-haves:
- Your company name. This may seem obvious, but it’s essential. Make sure your company’s full legal name appears on every business magnet you create.
- Your logo. Feature your logo prominently on every magnet. It should be crystal clear, high-resolution, and the same color and style as the logo on your website and social media channels.
- Your colors. Do you have a consistent color palette? Include those colors on all your marketing materials, especially your business magnets. This is critical for brand recognition and brand awareness.
- Slogan. If you have a slogan, include it but don’t let it take over the entire magnet. The slogan should contribute to the other elements on the magnet.
- Contact information. Include all of your relevant contact information - phone number, email address, physical address, and website, if applicable.
How Stomp Can Help Promote Your Brand with Custom Business Magnets
Ready to put your company’s best foot forward with custom magnets? Stomp is here to help! Our convenient platform makes it easy to create business magnets that will benefit your business and your customers for years to come!
Ready to promote your brand in style? Start creating your custom magnets today!
- Marketing Team