Getting Your Brand to Stick with Custom Magnets

Custom magnets are a terrific way to diversify your brand while offering customers something they can use — think calendar magnets, notepad magnets, or car magnets. But how exactly do you design an effective custom magnet that’s valuable, makes a lasting impression, and helps your brand to stick?

There are three things to consider when making a custom magnet: the design, what it does for your customers, and what it does for you. Getting your brand to stick with custom magnets can be tricky, but don’t worry! Just follow our guide and you’ll be on your way to designing a business magnet that keeps your brand top-of-mind for years to come.

What to Consider When Designing Custom Business Magnets

Magnets are an excellent way to attract new customers and build brand loyalty among your existing fans.

Unlike other promotional items, magnets are sticky. You give them out once and they quickly become a fixture in your customers’ lives: holding papers on the refrigerator or reminding them of your business every time they prepare dinner.

If you’re considering custom business magnets, here are a few design tips to keep in mind:

Put Your Business First

Remember, the purpose of a business magnet is to promote your brand. Put your business information first. Your company name, email, physical address, and phone number should all be front and center — not buried behind flashy graphics or lots of text.

Keep It Simple

Speaking of simple, keep your magnets concise and straightforward. The design should contribute to (rather than hinder) the delivery of essential information. Any text should be short and snappy. The colors, language, and taglines should all align with your brand voice.

Choose the Right Size

It’s essential to select the right size for your custom magnets. The wrong size can undermine effectiveness and waste space and resources. For example, if a magnet is too big, your customers are less likely to use it. If your magnet is too small, your information will look cramped and disorganized, making it challenging for customers to retain the information on the magnet and remember your brand.

Go for Color

In the world of business magnets, full-color graphics are ideal. The reason for this is simple: you want an eye-catching magnet that jumps out at customers. For best results, choose a color scheme that matches your branding. It will be instantly recognizable to anyone already familiar with your business.

Choose a Unique Shape

Business magnets come in all shapes and sizes—from simple square magnets to custom shaped magnets (aka: showstoppers). And while shape might seem like just a design choice, it’s actually a secret weapon for brand recognition. A well-chosen shape helps your magnet pop on a crowded fridge and keeps your business top of mind.

Think a house-shaped magnet for real estate agents, a tooth magnet for dentists, or a van magnet for service providers. These recognizable shapes grab attention, make your message feel tailored, and add a little personality to your promo without needing a ton of space.

When choosing a shape, go with something that complements your business and keeps your info easy to read. The result? A magnet that looks sharp, feels memorable, and earns its spot on the fridge.

6 Ways to Use Custom Business Magnets to Promote Your Brand

Now that we’ve covered how to design a great magnet, let’s talk about all the clever ways to actually use one. From functional to just plain fun, here are some of our favorite ideas:

1. Custom Business Cards

It’s a business card... but it sticks around. Literally. Custom business card magnets are a go-to option for service pros who want their contact info to stay top of mind—and top of fridge.

They’re durable, high-gloss, and easy to hand out at jobs, events, or with every invoice. Way harder to lose than a traditional business card—and way more likely to turn into repeat business.

2. Calendar Magnets

Want a magnet that stays useful all year? Calendar magnets combine branding with everyday value. Add your logo, contact info, and even important dates—then let your customers do the rest.

They’ll be checking that magnet weekly (if not daily), which means your brand stays in view long after the holiday rush. These work great for insurance agents, hardware stores, pharmacies—anyone who wants to stick around through every season.

3. Car Magnets

Want to turn your company vehicles into traveling billboards? Car magnets are a low-cost, high-visibility way to do just that. They slap on easily, peel off cleanly, and get your brand seen in driveways, on job sites, and at every red light in town.

Car magnets are designed to show off your logo, contact info, and services at a glance. They make your business look polished and professional—even if you're driving a hand-me-down van with a rattling AC.

Plus, they’re portable and non-permanent. No wraps, no fuss. Just brand visibility that moves with you.

They’re a go-to for service-based businesses like contractors, landscapers, cleaning crews, and restoration teams. Basically, if you drive to your customers—they should see who you are when you pull up.

4. Refrigerator Magnets

“Refrigerator magnet” is kind of the Swiss Army knife of promotional tools. It covers nearly anything you can slap on a fridge—and makes sure your brand shows up where your customers hang out daily.

Refrigerator magnets generate long-term impressions from a one-time investment. They're cost-effective, easy to distribute, and sneak your business into everyday life—whether folks are grabbing a snack or pinning up a school calendar.

Restaurants, gift shops, tourist spots, and product-based brands all love these. Got a fun logo? Customers will proudly stick it front and center (and maybe even brag about it). That’s a win-win for visibility and customer loyalty.

5. Personalized Notepads

Grocery list? To-do list? Random midnight thoughts? A personalized notepad magnet has your customer covered. These hybrid heroes are part notepad, part magnet, and 100% practical.

Your brand sits right there on the fridge, while customers tear off sheets as needed. It's useful, memorable, and something your audience will actually reach for day after day.

6. Magnetic Mailers

Think of magnetic mailers as your secret weapon for direct marketing. You get the reach of direct mail with the stickiness of a promo magnet—literally.

They're perfect for grand openings, new locations, or “Hey, we’re in your neighborhood” campaigns. Your message doesn’t just get tossed—it gets stuck up and seen, long after the rest of the mail is in the trash.

Info That Belongs on Every Business Magnet

Wondering what to include on a custom magnet? Here are a few must-haves:

• Your company name. This may seem obvious, but it’s essential. Make sure your company’s full legal name appears on every business magnet you create.
• Your logo. Feature your logo prominently on every magnet. It should be crystal clear, high-resolution, and the same color and style as the logo on your website and social media channels.
• Your colors. Do you have a consistent color palette? Include those colors on all your marketing materials, especially your business magnets. This is critical for brand recognition and brand awareness.
• Slogan. If you have a slogan, include it but don’t let it take over the entire magnet. The slogan should contribute to the other elements on the magnet.
• Contact information. Include all of your relevant contact information - phone number, email address, physical address, and website, if applicable.

How Stomp Can Help Promote Your Brand with Custom Business Magnets

Ready to put your company’s best foot forward with custom magnets? Stomp is here to help! Our convenient platform makes it easy to create business magnets that will benefit your business and your customers for years to come!

Your magnets are about to do the heavy lifting—let Stomp handle the sticky part. Start creating your custom magnets today!

← Previous Post Next Post →