6 Real Estate Products Every Realtor Needs

You're driving through a neighborhood dotted with "For Sale" signs, each property vying for attention in the hopes of finding its next owner. As you navigate the streets, one house catches your eye, not just for its well-manicured lawn or charming architectural details. 

This home has more than your standard "For Sale" sign. Spanning its front yard is a professionally designed, custom banner featuring high-quality images of the property, a catchy slogan that resonates with house hunters, and the real estate agent's contact information.

As a real estate agent, you know how hard it is to stand out in today’s competitive real estate market. Cookie-cutter offerings like standard yard signs and generic open house flyers just aren’t cutting it anymore. Instead, you need to create custom real estate products to tell potential buyers that your properties and services are worth a closer look. 

What are the Benefits of Custom Real Estate Products?

Custom real estate products offer a range of benefits, from enhancing brand visibility to laying the foundation for successful client relationships. Personalized items like business cards, banners, and stickers can impact first impressions and set the stage for referrals and repeat business. Additionally, custom products can help maintain consistency across all your marketing materials, reinforcing your brand identity and making your real estate offerings “a lot” more memorable.

6 Custom Real Estate Products to Stand Out

Whether you’re hosting an open house or participating in a community event, products like custom canopy tents or personalized water bottle labels can help ensure your real estate agency remains top of mind among attendees.

Consider creating the following custom real estate supplies to better engage and retain clients:

Custom Canopy Tents

Ideal for open houses or outdoor events, custom canopy tents provide a professional setup that attracts potential clients. Emblazoned with your logo, photo, or other relevant imagery, they create a visible, branded space that captures attention and offers a comfortable space for discussions with potential buyers or sellers.

Real Estate Business Cards

A staple for any realtor, business cards are more than just a way to share contact information. Custom designs can reflect your brand's personality and ensure you're remembered long after the first meeting.

Custom Coasters

Custom coasters featuring your branding and contact information are the perfect touch for open houses, offering a practical yet subtle marketing strategy. You can place them around the property so clients can easily take a piece of the experience home with them.

Real Estate Banners

Large, eye-catching banners at a property site can grab the attention of passersby and generate interest in your listing. Customizable with high-quality images and key details, banners are a dynamic visual statement that can raise your property's profile and amplify its allure. 

Personalized Water Bottle Labels

Offering water bottles with personalized labels during property tours or open houses keeps your brand front and center for potential clients throughout their visit. This gesture enhances the client experience and turns every sip into a reminder of your attention to detail and personalized service.

Custom Door Knob Hangers

Custom door knob hangers are an excellent way to quickly spread your message throughout a neighborhood or an apartment complex. Whether people are looking to buy or looking to sell, placing custom door knob hangers is a powerful way to give an elevator pitch in paper form and helps get yourself and your message in front of a focused demographic.   

What Marketing Materials Do Real Estate Agents Need?

Real estate agents need a range of marketing materials to reach potential clients across multiple channels, from in-person events to social media. To ensure you’re maximizing results, you should craft a comprehensive marketing strategy that blends both digital and traditional media to cover a variety of touchpoints with your target audience. Depending on your strategy, the materials you need could range from print advertisements and physical flyers to custom website banners or short videos. Whatever formats you choose, make sure you’re leveraging high-quality photography and design to make the strongest possible impression on future customers. 

What to Include on Custom Real Estate Products?

From your logo and branding to quality imagery, there are several elements you should consider including on products to communicate your brand's identity effectively and differentiate your services: 

Logo and Branding

Adding your logo and branding to all of your custom products is key. Remember, having a consistent visual identity across all promotional items helps build your brand recognition and enhances the overall perception of your professionalism.

Contact Information

Ensure your contact information is clear and easily accessible on all marketing materials. This facilitates communication and reinforces your availability and responsiveness to client needs.

Professional Headshot

A professional headshot adds a personal touch, making your materials more relatable. It helps potential clients put a face to the name, fostering a connection before you even meet them.

Call-to-Action (CTA)

A clear call-to-action (CTA) encourages potential clients to take the next step, whether it's visiting a property or contacting you for more details. Effective CTAs convert interest into action, moving prospects through the sales funnel.

Unique Selling Points (USPs)

Featuring your unique selling points (USPs) on your products is a strategic way to distinguish yourself from the competition. Whether it's highlighting your specialized services (like home staging expertise or a knack for finding hidden gems) or showcasing your deep knowledge of local markets, these details make a big impact.

Quality Imagery

High-resolution images of properties or relevant visuals make your materials more engaging and professional. Imagery captures attention and can influence a client's decision-making process—so don’t cut corners here!

Design Custom Real Estate Products with Stomp

In the fast-paced real estate market, custom promotional products can make or break your ability to attract and retain clients. By choosing the right items and ensuring they’re professionally designed and branded, you can lay out the welcome mat and invite clients to choose you as their guide through their real estate journey. 

Ready to break ground? Check out our custom real estate products and get started with Stomp today!

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