4 Best Thanksgiving Marketing Ideas for Small Businesses
Thanksgiving isn't just about gobbling up turkey and counting your blessings. It's also a golden opportunity for small businesses to spice up their sales, connect with customers, and set the stage for a successful holiday shopping season.
In this blog, we're diving into the world of Thanksgiving marketing, starting with seasonal themes to guide your turkey-riffic sales efforts. Then, we've got four scrumptious Thanksgiving marketing ideas that are sure to make your small business thrive during this festive time. So, grab a pumpkin spice latte, and let's get started!
Why is Thanksgiving Marketing Important?
Thanksgiving is the unsung hero of holidays. While some festivities have turned into shopping extravaganzas, Thanksgiving remains that cozy haven where families and friends gather around the table to stuff themselves with turkey and enjoy each other’s company. Sure, some businesses sneak in some early Black Friday sales, but let's be honest, who wants to rush through their pumpkin pie for a doorbuster deal? While there's room for tasteful promotions, it's crucial to strike a balance and maintain the holiday spirit.
So, why should small businesses pay attention to Thanksgiving marketing? Well, in 2022, a record 196.7 million Americans decided to put down the mashed potatoes and cranberry sauce for a bit to do some serious shopping in stores and online during the five-day holiday period from Thanksgiving Day through Cyber Monday. That's right, that’s nearly 200 million potential customers just waiting to gobble up some deals. As a small business, this is your chance to join the Thanksgiving festivities and carve out your slice of the pie – the sales pie, that is!
Thanksgiving Themes to Consider for Marketing
Before we dive into specific marketing ideas, let’s take a moment to consider the various Thanksgiving themes that can guide your promotional efforts. Understanding these themes will help you connect with your audience on a deeper level and enable you to craft marketing campaigns that genuinely reflect the spirit of the holiday.
Here are several Thanksgiving themes to consider incorporating into your marketing efforts:
Nothing says Thanksgiving more than a family gathered around a table, sharing a meal. To harness this theme, consider promoting products or services that bring loved ones together. For example, you can create marketing campaigns that highlight the joy of spending time with loved ones, whether it's through special family-oriented events, discounts on family-friendly products, or heartwarming stories of family reunions.
Food is undeniably the centerpiece of Thanksgiving celebrations. You can capitalize on this theme by offering Thanksgiving recipes, cooking tips, or special discounts on food-related products. Content such as cooking tutorials, recipe sharing, and meal prep ideas can engage your audience and generate excitement around your brand.
From traditional family gatherings to Friendsgivings, Thanksgiving celebrations embody the idea of bringing people together. Encourage customers to share their Thanksgiving moments using your branded hashtags. Create a sense of community by running social media campaigns that prompt users to share their stories, photos, and experiences related to the holiday and your products or services.
This football season, it’s all about the three T’s: Taylor Swift, Travis Kelce, and Thanksgiving! Okay maybe not, although Thanksgiving Day is also known for its football games. Take advantage of the buzz by incorporating sporting elements into your promotions. For example, you could host themed contests, offer special discounts on sports-related merchandise, or organize game-day events. This can be an excellent way to engage sports enthusiasts and attract a broader audience.
It’s not Thanksgiving without the Macy’s Thanksgiving Day Parade! If you’re a local business, capture the fun in your own town and consider participating in or sponsoring your local Thanksgiving parade. This provides a unique opportunity to showcase your brand and increase brand awareness. Decorate floats or displays with your products, distribute promotional materials, and engage with the community to create a lasting impression.
4 Thanksgiving Marketing Ideas for Small Businesses
Now that you have some holiday-specific themes to keep in mind, you’re ready to start exploring Thanksgiving marketing ideas for your small business. Here are four ideas to help you create a memorable Thanksgiving marketing campaign that resonates with your audience and sets the stage for a prosperous holiday season.
Host a Thanksgiving-Themed Contest or Event
Tap into the holiday spirit by hosting a Thanksgiving-themed contest or event that aligns with your brand. For example, if your business is a restaurant, organize a cooking class or recipe competition. Encourage participants to share their entries on social media using your branded hashtag for increased visibility. Pumpkin spice up the competition by rewarding the winners with custom coasters, magnets, or stickers.
Or if you run a boutique, consider hosting a Thanksgiving-themed fashion show or styling competition, inviting customers to showcase their holiday outfits online. This engages your audience and provides user-generated content that promotes your brand. No matter your products or services, channeling the Thanksgiving spirit is sure to get your customers gobbling for more.
Encourage Customers to Give Back
Thanksgiving is all about giving, meaning it's the perfect time to host a charitable event. Partner with a local charity and encourage your customers to donate or participate in a fundraiser. Partnerships can strengthen your ties with the community and build a positive brand image.
For example, if you’re a bakery, you could organize a "Pie for a Purpose" campaign, where a portion of each pie sold during the Thanksgiving season goes toward supporting a local food bank. This initiative not only sweetens the holiday for customers but also helps provide meals for those in need.
Create Thanksgiving-Themed Swag and Decorations
Designing Thanksgiving-themed swag is a fantastic way to engage your audience and infuse holiday cheer into your brand. If you’re a food service business, consider creating custom signs, coasters, or to-go boxes featuring Thanksgiving-inspired artwork, adding a festive touch to your brand.
And don't forget to decorate your business to create a warm and inviting Thanksgiving atmosphere. Adorn your storefront with Thanksgiving-themed static clings or banners to encourage foot traffic, and consider placing themed decorations throughout your establishment to immerse your customers in the experience.
Give Thanks and Gifts to Your Best Customers
During this time of gratitude, show appreciation to your loyal customers by offering special thanks or gifts. Custom stickers or magnets with heartfelt messages can be a thoughtful gesture. This reinforces customer loyalty and can encourage your customers to spread the word about your business, drawing more people to engage with your brand. You could also host an exclusive Thanksgiving-themed sale for your most loyal customers as a token of appreciation.
Thanksgiving Marketing with Stomp
Thanksgiving is the perfect time for brands to express their gratitude by creating memorable experiences for customers and offering special promotions and custom products. This holiday season, turn your marketing efforts into a cornucopia of success, overflowing with opportunities to connect with your audience and make your brand the talk of the table!
Ready to capture the festive spirit in your marketing efforts? At Stomp, our design tool helps you create custom products that spread holiday cheer and your brand name.
- Tags: Small Business
- Nashira Edmiston