Which Material is Best for a Beer Label?
When you’re creating a new craft beer product, label materials are probably the last thing on your mind. Right? You’ve got flavor profiles, marketing, merchandising, promotions, product launches to think about—I mean, it’s all important. But it’s not going to matter much if your labels don’t perform. But come on.
How Updating Your Beverage Packaging Can Improve Sales
We’re all visual creatures. And when it comes to shopping, we eat with our eyes as much as our wallets. So while a brand is far more than just its logo, its label, or its color scheme, these things all still play a vital role in building your brand and communicating its value.
