The Resurgence of the Farmers’ Market & Why Your Craft Food Labels Matter
The popularity of farmers' markets has waxed and waned over the years. For a while, the supermarket, that mecca of one-stop shopping, threatened to push farmers' markets to the edges of the food shopping scene. But quality often suffers at the altar of convenience, and these days many shoppers are looking for quality ingredients, from more local sources. And so the farmers’ market is on the rise again, with nearly 10,000 markets now open throughout the United States.
Top 6 Things You Need on Your Beer Labels to Stand Out
In the last decade, craft breweries have exploded onto the scene. Driven by state grants and high margins yielded by direct sales, craft breweries are giving “big beer” a run for its money, all the while, challenging the status quo. And if you’ve walked into any brewery or local craft beer store recently, you know this includes packaging design.
Loyalty is Key: Nine Surefire Ways to Keep Customers Coming Back
Most businesses know that retaining a customer is much easier—and cheaper—than acquiring a new one, and the numbers don’t lie.
According to Business Wire, a satisfied customer will share their brand experience with at least 11 people. The same study states that 70% of customers would spend more to do business with a company that delivers top-notch service.
